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A man in a blue suit holding the ANTIDUMB jar in a bright warehouse

Placed in the day

Your brain, but on time.

One berry gummy a day. Four familiar ingredients. A jar that keeps score. Turn it, scratch today's circle, repeat.

4.9

Helen, Tom, Mei, Daniel Joined 1,871+ daily rituals

Shop the jar How it works

Four places

One ritual. Wherever the day goes.

  • The ANTIDUMB jar inside a gym bag on a bench at a sports club
    Lives in the bag.
  • A hand taking a red gummy from the open jar beside coffee and toast on a wooden kitchen table
    Next to the coffee.
  • A man on a locker-room bench holding the ANTIDUMB jar in both hands
    After training.
  • The ANTIDUMB jar on a wooden shelf beside headphones, a towel, and water, with a man sitting on the bench behind
    Getting ready.

A day, two ways

Same brain. Different day.

Dumb actions

  1. Walked into a room. Forgot why.
  2. Reread one email five times.
  3. "Sorry, what was your name again?"
  4. Third coffee. Shaking, still foggy.
  5. Bought a brain supplement with forty ingredients.

Smart actions

  1. Jar on the desk. Circle scratched.
  2. Phone face down. One tab open.
  3. Wrote the name down. Classic.
  4. One gummy, one coffee. Day started.
  5. Bought the one with four. Scratched day one.

Dumb is a state, not a trait. The habit is the part you control.

How it works

Three steps.
No instruction manual.

  1. Engraving of a man turning the jar

    1 Turn the jar.

    Find today's circle on the back.

  2. Engraving of a man scratching today's circle with a penny

    2 Scratch today's circle.

    A small moment for your day.

  3. Engraving of a man making the habit

    3 Make it a ritual.

    Same jar. New day.

The jar

Be slightly less dumb tomorrow.

Statistically. Scratch today's circle, then come back and do it again.

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Mini-game

8 puzzles · about 3 minutes

Know your brain power.

Eight short puzzles. A score for today, not a diagnosis.

  • Logic
  • Numbers
  • Attention
  • Memory

A game, not a clinical test. Your score reflects how you did right now. It is not a fixed IQ.

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